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Training Course ID: (IIR)-10066
The art of business writing has changed over the last 20 years. Long phrases and jargon, the ‘business-ease’ that was the hallmark of business writing in the past has seen its day.
In business writing, less is most certainly more.
When we write we must engage the reader and encourage them into what is often a long document. Above all, a business document is a sales tool, and must be written with the reader in mind in order to create or enhance the all-important business relationship.
In order to do this, it is important to understand both ourselves as writers, and the readers of the documents we prepare. If we can’t know the reader, we must write for a ‘whole-brain’ audience. This course looks at the tools that help you communicate to specific readerships, and also the difficult ‘whole-brain’ readership.
Using laptop based activities, you will receive practice and feedback to help cement the theory from the day. This course has been described as “…more that a writing course… but an entirely new way of looking at the way we communicate”.
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