Written Communication Masterclass - Become a persuasive communicator

Melbourne $1,754.50 AUD per person

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Training Course ID: (IIR)-10068

The art of business writing has changed over the last 20 years. Long phrases and jargon, the ‘business-ease’ that was the hallmark of business writing in the past has seen its day.

In business writing, less is most certainly more.

When we write we must engage the reader and encourage them into what is often a long document. Above all, a business document is a sales tool, and must be written with the reader in mind in order to create or enhance the all-important business relationship.

In order to do this, it is important to understand both ourselves as writers, and the readers of the documents we prepare. If we can’t know the reader, we must write for a ‘whole-brain’ audience. This course looks at the tools that help you communicate to specific readerships, and also the difficult ‘whole-brain’ readership.

Using laptop based activities, you will receive practice and feedback to help cement the theory from the day. This course has been described as “…more that a writing course… but an entirely new way of looking at the way we communicate”.

Duration: 1 Day, 8:30am - 5:00pm
Provider: Informa Corporate Learning
Venue: Melbourne TBA by IIR
Type: Public / Open

Session 1: Understand yourself as a writer

Understand your personality profile and how it affects your writing

Learn how others perceive you through your writing

Formulate a checklist to improve your written communication in line with your personality

Session 2: Understanding others as readers

Understand the writing preferences of particular personality types

Create a checklist for when writing to particular types

Learn how to write for a ‘whole-brain’ audience

Session 3: Develop an understanding of general writing trends and changes

Understand why and how reading has changed over the past 50 years

Learn to write with these changes in mind

Forecast possible future changes in business writing so as to be better prepared

Session 4: Revise basic grammar, punctuation and page layout

Re-learn the basics of punctuation and grammar

Understand the importance and basics of good page layout.

Establish what works when it comes to fonts, size and colour

Create a page layout formula for communicating to certain brain types

Session 5: Develop a formula for speedy writing that works for your personality

Understand the ‘plan, write, edit, format’ writing formula

Learn how to write business documents faster using amendments to this formula that suit your personality

Learn to edit your work quickly

Session 6: Overcome slow starts and writers block without a headache

Learn how to overcome writer’s block – the bane of all business writers

Use the unblocking tools that suit your thinking type

Practice unblocking skills

Session 7: Understand the psychology of effective email writing

Learn the most up-to-date theories on email psychology

Understand what works and what doesn’t in emails and attachments

Use neuro-linguistic writing tools to create relationships between your business and potential clients

Session 8 and throughout the day: Put the writing theory into practice with tailored exercises

Understand how the theory applies to proposals, reports and emails

Receive practice and feedback in all of the above using laptop based exercises

Understand how reading has changed, and how to write accordingly
Assess your personality profile and how it affects your writing
Assess the reading style of your reader to better tailor your writing style to their needs
Learn how to write for a whole-brain audience
Understand how to write business documents faster using the ‘PWEF’ formula
Learn how to overcome writer’s block
Understand the basics of good page layout
Use neuro-linguistic writing tools to create relationships
Understand the properties of a powerful executive summary
Receive practice and feedback using laptop based exercises