Training Course Outlines:

In two days, Multichannel Marketing - The Essential Toolkit addresses :
Strategic Planning
- How to interpret a situation analysis and translate this into realistic objectives
- Formulating strategies for Acquisition, Retention and Optimisation

Database Management & Privacy
- Best practice database management techniques
- Gathering the right data and maintaining it correctly
- The essential rule you need to know to conduct your marketing activities within legal boundaries

How to Build Customer Relationships
5 Keys to help you build a loyal customer base one step at a time:
- Identification - casting the net to find new customers
- Conversion - how to turn enquiries into sales
- Building relationships - techniques for rewarding and developing loyalty
- Driving Value - Using data and tactics to cross-sell, up-sell and repeat sell effectively
- Reactivation - what to do when a customer lapses to win the back

Campaign Development
- How to create an effective marketing message - the 5 key elements
- How to ensure your message is delivered successfully - the 4 key components

Measurement and Testing
- What to measure and how to track it
- What to test and how to test accurately

Creativity
- Turning a campaign brief into a motivating idea

Training Course Outcomes:

This course covers the essential factors of successful direct & digital marketing – everything from planning to execution of campaigns, how to use data and the various online and offline media effectively.

Course Accreditations:

In class practicals
The course is highly interactive and involves a number of practical exercises in which students work on case studies and develop their ideas in groups.

Course Prerequisites:

Related Courses:

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