Training Course Outlines:

In two days we address:

Introduction:
- Definition of digital marketing
- Benefits of digital marketing

The Australian digital environment:
- What Australians are doing online
- Australian advertising expenditure
- Spam Act
- eMarketing Code of Practice

Digital strategy and operations:
- What strategy must achieve
- Strategy formulation
- Integrated internet marketing strategy
- Media planning and buying overview

Paid for media:
- Display advertising
- Portals, networks, affiliates , email lists
- Customer acquisition, activation and monetization

Community media:
- Social networking, blogs, user-generated content, web 2.0 and virtual environments
- Using community media as a channel
- Best practice examples and case studies

Search marketing:
- Search engine optimization: what's involved and guidelines to improve effectiveness
- Paid for search (PPC)- how it works and how to achieve optimum results
- How SEO and PPC work together

Email marketing:
- Email for customer acquisition & list
- Best practice
- Email creative

SMS and mobile marketing:
- Media fragmentation and facts and figures about the mobile industry
- Mobile technologies and mobile billing
- Best practice campaigns

Website development:
- Understanding your online audience, their needs and purchasing behaviour
- Examining the build process and key elements of good design

Measurement and analysis:
- What you can measure and how
- Campaign tracking and result analysis