Training Course Outlines:

In one day, we address:

A history of digital:
• A look at the origins of digital mediums, and what we can learn

Foundations of copy:
• A look at the fundamentals skills of copywriting, no matter the medium
• Developing propositions from understanding the audience and knowledge of the product
• Copywriting as editing
• How to open your copy

The brief:
• The importance of having a clear brief
• What makes a good brief
• What elements a brief should contain

A general digital copy guide:
• The interruption model: online versus off
• Speed of reading online
• Importance of design and layout
• What sells online

Email:
• Acquisition (eDM) versus retention (eNewsletters)
• "From" subject line and personalisation
• Writing the body copy
• Tips for writing eNewsletters

Website:
• Determining the business purpose of a site/page
• Landing pages and microsites
• Site makeovers and complete sites
• The online audience
• Navigation and information flow
• The homepage
• Structuring your copy
• 22 tips for improving your existing site, for free

Banner ads:
• What works, what doesn't

Web 2.0:
• Writing for social networking sites
• Writing blogs

Writing for search engines:
• Natural search tips

Other opportunities:
• SMS, PDF, viral and mobile