Training Course Outlines:

Course content includes:

• Introduction to SEO


• Search Engine Fundamentals


• SEO Requirements Gathering


• Keyword Research


• SEO Copywriting


• SEO Integration


• Search Engine and Directory Submission


• Search Engine Spam

Training Course Outcomes:

• How to analyse your existing web site for Search Engine compatibility.
• How to create effective page Title Tags.
• How to create an effective and optimised
• Description Tag.
• How to research and select appropriate keywords to target.
• How to successfully integrate search keywords within your web site copy.
• How to optimise each page of your web site step-by-step.
• Overview of important search engines and directories.
• How to submit your site to important crawler-based search engines and directories
• An overview of what search engines consider to be âspamâ
• Web design elements to avoid to ensure your site is search engine compatible.
• How to use the most powerful tools on the net to help with the optimisation process
• Understanding SEO terminology, such as: SERPs, spiders, keywords, spamdexing / keyword stuffing, robots

Course Accreditations:

Course Prerequisites:

Related Courses:

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  SEO Advanced - Sydney

  Venue: Level 5 89 York St Sydney

  $595.00

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