Combined Strategic Selling and Conceptual Selling

Melbourne

$4,840.00

Training Course ID: (MH)-00011

Overview: Strategic Selling and Conceptual Selling
Aligning Buying and Selling Processes in Complex Sales

The Strategic Selling and Conceptual Selling programs combine to offer a process to strategically pursue complex opportunities by understanding both the buying and selling processes at work. The program, which uses both the Blue and Green Sheets, helps map out both the sales opportunity being pursued and the expected outcomes of each critical customer interaction.

From Strategic Selling Participants will learn to evaluate their competitive position, differentiate their company by leveraging its unique strengths, and develop comprehensive action plans to address the business and personal motives of each decision maker in the client organization.
Conceptual Selling gives the salesperson a framework to view the sale from the customers perspective, build credibility, and create collaborative win-win solutions.

Training Course Details

Duration
3 Days 8:30am - 5:00pm
TypePublic / Open
Provider

Miller Heiman

CPD0
Venue

Saxons Training Facilities - Level 8, 500 Collins Street, Melbourne

Versionv2.301

Outlines

Training Course Outlines:

The combined Strategic Selling and Conceptual Selling program may be the right solution if your company is trying to:

  • Secure approval from multiple decision makers.
  • Navigate the internal bureaucracy of customers and prospects.
  • Gain more visibility into the status of important sales opportunities.
  • Forecast revenue with greater accuracy.
  • Increase close rates for opportunities with long sales cycles.
  • Transition from a product-led sale to a solution-led sale.
  • Differentiate your products and services from your competitors.
  • Implement a consistent process to plan customer interactions.

Outcomes

Training Course Outcomes:

How Your Organization Will Benefit

Enable field sales to:

  • Plan for important customer interactions to ensure eff ective use of selling time.
  • Analyze each decision makers receptivity to change to determine whether a sale is possible.
  • Close business consistently from quarter to quarter and avoid the roller coaster pattern of sales.
  • Differentiate your organization and solution with the true decision makers by first understanding what is important to the customer.

Enable sales management and senior leadership to:

  • Employ a common language to discuss the status of sales opportunities and establish next steps.
  • Quickly identify opportunities that are worth the investment of limited resources.
  • Ensure the sales process is moving forward with every customer interaction.

Accreditations / Prerequisites
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Course Prerequisites:

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